Why Choose Basecamp Insights?

Experience the Source

Watch, listen, and feel as potential end users share, via HD video, how they see their world. Nuance, tone of voice, non-verbal clues, and visuals of the surrounding environment heighten your understanding of their narrative. This rich level of detail engages your team members, fostering the perceptual overlap between self and other needed for insight development.

Leverage Teamwork

From observation through insight development and prototyping, you need your team members engaged in the process and cooperating with each other. Basecamp Insights provides the raw material, easy-to-use tools, a collaboration platform, and process training to help your team learn and create together.

Preserve Institutional Memory

All too often, hard-won insights slip through the cracks over the months and years involved in the innovation process. Basecamp Insights features a cloud-based shared space for keeping stimuli, observations, insights, reports, comments, conversations, and more—all stored securely and available to your team members 24/7.

About Basecamp Insights

While we live in an era of unprecedented access to data and technology, getting your team to think like potential customers can still be a real challenge. Basecamp Insights brings your team members face to face with your potential end users and helps them work together to better understand why they behave as they do--all in an easy-to-understand, secure online format. Further, the platform acts as a repository of learnings as your team progresses from observations and insights through ideation and action.

  • Empathy for the user
  • Meaningful insight
  • Easy to use analytical tools
  • Team collaboration
  • Secure online environment
  • Evidence based innovation


What is Design Thinking?

Design thinking is a methodology for innovation that integrates creative and analytical approaches, and requires collaboration across disciplines. A deep empathy for the user is the foundation of design thinking, and the process often begins out in the field where we develop an understanding of the way customers see their world. Design thinking leverages generative tools to imagine what their future could be like and analytical tools to determine the best way to achieve that future. Moving forward, the process is biased towards action. Design thinking encourages prototyping fast and often, and measuring and iterating until an outcome that integrates market insight, business strategy and technological capability is reached.